
I have tried Blurb’s online magazine creator but found it buggy. I much prefer making a document in InDesign and uploading a PDF. Just be sure you upload each page separately (I always try to upload as spreads and it never works. When you upload you get a warning what you did wrong so you can go back and correct your PDF).
I plan to make a series of stickers via Moo and attach them to the envelope to make a presentation that will hopefully get opened and not thrown into the trash. With so many vying for gallery attention, it’s important to get managers to actually open your mailers. I initially wanted to send the magazines in transparent envelopes with an address sticker on the front with a return address, to more fully showcase the cover image. But I have yet to find anything that might work. If you know of a clever way to show what is inside the 9″ x 12″ envelope please leave a comment below.
Brad Teare –February 2018
Magazine Cover: Summer Hills, 48″ x 48″, oil on canvas, available at Anthony’s Fine Art